{ "slug": "artisan", "name": "Artisan", "url": "https://www.artisan.co", "category": "sales-gtm", "tier": "venture", "one_liner": "AI employees for GTM \u2014 Ava, an autonomous AI BDR, finds leads, runs personalized outbound, handles replies, and books meetings.", "what_the_agent_does": "Ava is an AI BDR that consolidates the outbound stack: she finds and enriches B2B leads, writes and sends personalized outreach, handles replies, and books meetings. Artisan is also building Aaron (inbound) and Aria (meeting manager) as additional AI employees.", "business_model": "B2B SaaS for outbound/GTM teams (contracts with break clauses; piloting success-based / pay-per-response pricing via Paid.ai); VC-backed ($25M Series A led by Glade Brook, Apr 2025, after a $12M round). Agent-native from day one \u2014 product is AI employees, not a classic SDR tool with agents bolted on.", "founded": 2023, "team_size_text": "~35 employees hiring toward ~57 at Series A (CEO Jaspar Carmichael-Jack to TechCrunch, Apr 2025)", "tags": [ "sales", "gtm", "ai-sdr", "ai-bdr", "outbound", "agents", "yc", "series-a" ], "last_verified": "2026-10-16", "agentic_origin": "agent-native", "metrics": [ { "label": "ARR", "value_usd": 5000000, "value_text": "$5M annual recurring revenue; ~250 customers (CEO Jaspar Carmichael-Jack to TechCrunch, Apr 9 2025)", "as_of": "2025-04-09", "source_url": "https://techcrunch.com/2025/04/09/artisan-the-stop-hiring-humans-ai-agent-startup-raises-25m-and-is-still-hiring-humans/", "source_name": "TechCrunch (company-stated to TechCrunch, Apr 9 2025)", "age_days": 555, "older_figure": true, "source_sync_stale_since": null, "superseded": false, "link_check": { "status": "ok", "code": 200, "checked": "2026-10-16" }, "verification": null }, { "label": "Funding", "value_usd": 25000000, "value_text": "$25M Series A led by Glade Brook Capital; YC, Day One Ventures, HubSpot Ventures, Oliver Jung, Fellows Fund participated (company blog + TechCrunch)", "as_of": "2025-04-09", "source_url": "https://www.artisan.co/blog/artisan-series-a", "source_name": "Artisan company blog", "age_days": 555, "older_figure": true, "source_sync_stale_since": null, "superseded": false, "link_check": { "status": "ok", "code": 200, "checked": "2026-10-16" }, "verification": null } ], "lessons": [ "First-gen AI SDRs hallucinated and churned; rigid prompts fed all context up front (with Anthropic) cut hallucinations to roughly 1 in 10,000 emails.", "Not every ICP works for agentic outbound \u2014 Artisan now qualifies hard and walks away from industries that flop (e.g. offshore agencies).", "Success-based / pay-per-response pricing (via Paid.ai) aligns spend with value when long-term AI-SDR contracts still feel risky to buyers." ], "url_profile": "https://mrrledger.com/b/artisan/", "annualized_revenue_usd": 5000000, "annualized_revenue_basis": "ARR", "confidence": null, "source_sync_stale_since": null, "older_figure": true, "verified_corroboration": null, "headline_verification": null, "age_days": 555, "tier_label": "Venture-backed", "tier_note": "Has raised outside venture funding (e.g. Y Combinator or VC rounds). Says nothing about revenue size.", "independent": true, "ownership": null, "ownership_watch": null, "last_ownership_check": "2026-10-16", "revenue_disclosed": true, "badge_url": "https://mrrledger.com/badge/artisan.svg", "badge_plain_url": "https://mrrledger.com/badge/artisan-plain.svg", "growth_series": [], "related": [ { "slug": "gojiberry-ai", "name": "GojiberryAI", "category": "sales-gtm", "tier": "venture", "category_label": "Sales & GTM", "tier_label": "Venture-backed", "one_liner": "AI sales agents that spot high-intent B2B prospects from buying signals and run the outreach for you.", "annualized_revenue_usd": 5000000, "revenue_disclosed": true, "confidence": "self-reported", "source_sync_stale_since": null, "url_profile": "https://mrrledger.com/b/gojiberry-ai/", "compare_url": "https://mrrledger.com/compare/?a=artisan&b=gojiberry-ai", "score": 10, "why": [ "same category", "same tier", "shared: gtm, outbound, sales", "similar scale" ] }, { "slug": "floqer", "name": "Floqer", "category": "sales-gtm", "tier": "venture", "category_label": "Sales & GTM", "tier_label": "Venture-backed", "one_liner": "AI agents that continuously research companies and people to keep B2B CRM records enriched and up to date.", "annualized_revenue_usd": 1200000, "revenue_disclosed": true, "confidence": null, "source_sync_stale_since": null, "url_profile": "https://mrrledger.com/b/floqer/", "compare_url": "https://mrrledger.com/compare/?a=artisan&b=floqer", "score": 9, "why": [ "same category", "same tier", "shared: agents, gtm, sales", "nearby scale" ] }, { "slug": "dapta", "name": "Dapta", "category": "sales-gtm", "tier": "venture", "category_label": "Sales & GTM", "tier_label": "Venture-backed", "one_liner": "No-code AI sales agents for SMBs: Dapti answers, qualifies and books every inbound lead in seconds, in English or Spanish.", "annualized_revenue_usd": 4000000, "revenue_disclosed": true, "confidence": null, "source_sync_stale_since": null, "url_profile": "https://mrrledger.com/b/dapta/", "compare_url": "https://mrrledger.com/compare/?a=artisan&b=dapta", "score": 8, "why": [ "same category", "same tier", "shared: sales", "similar scale" ] }, { "slug": "clay", "name": "Clay", "category": "sales-gtm", "tier": "venture", "category_label": "Sales & GTM", "tier_label": "Venture-backed", "one_liner": "GTM data + agent platform for enrichment, outbound, and growth plays.", "annualized_revenue_usd": 200000000, "revenue_disclosed": true, "confidence": "reported", "source_sync_stale_since": null, "url_profile": "https://mrrledger.com/b/clay/", "compare_url": "https://mrrledger.com/compare/?a=artisan&b=clay", "score": 7, "why": [ "same category", "same tier", "shared: gtm, outbound" ] } ] }