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  "name": "Cresta",
  "url": "https://cresta.com",
  "category": "customer-support",
  "tier": "venture",
  "one_liner": "Voice-first customer-experience platform whose voice agents resolve complex customer calls end to end; Salesforce agreed to acquire it on Nov 2 2026 (price reported at $2.7B, not disclosed by Salesforce).",
  "what_the_agent_does": "Cresta's voice agents hold real-time customer calls end to end for enterprise brands (Salesforce release, Nov 2 2026); the same platform also guides human reps live and tests and scores the voice agents. Salesforce plans to combine it with Service Cloud; the deal is expected to close in Salesforce's fiscal Q1 2028, subject to approvals.",
  "business_model": "Enterprise SaaS for contact-center voice agents and agent assist",
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      "source_url": "https://cresta.com/press/cresta-names-sequoias-doug-leone-as-board-chair-carl-eschenbach-rejoins-board-as-growth-accelerates",
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    "Voice is where customers bring their highest-stakes issues, so voice agents that finish the call command strategic value.",
    "Running agents and human-rep coaching on one platform lets enterprises shift calls to automation gradually.",
    "CRM owners are buying customer-support agent companies: Salesforce agreed to buy Cresta two months after closing Fin."
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    "checked": "2026-11-04",
    "note": "Salesforce agreed to acquire Cresta on Nov 2 2026 (Salesforce release; terms not disclosed). Price reported at $2.7B (The Information, via SiliconANGLE); unconfirmed. Close expected FY2028 Q1.",
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      "name": "Capacity",
      "category": "customer-support",
      "tier": "venture",
      "category_label": "Customer support",
      "tier_label": "Venture-backed",
      "one_liner": "Unified agentic support and CX automation platform \u2014 AI agents, agent assist, auto-QA, and outbound from one knowledge orchestration layer.",
      "annualized_revenue_usd": 100000000,
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        "same category",
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        "similar scale"
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      "slug": "decagon",
      "name": "Decagon",
      "category": "customer-support",
      "tier": "venture",
      "category_label": "Customer support",
      "tier_label": "Venture-backed",
      "one_liner": "Conversational AI agents for customer experience with Agent Operating Procedures.",
      "annualized_revenue_usd": 100000000,
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      "category": "customer-support",
      "tier": "venture",
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      "tier_label": "Venture-backed",
      "one_liner": "Vertical AI agents that run the resident and patient front desk for apartment operators and medical practices.",
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        "same tier",
        "shared: enterprise, voice",
        "similar scale"
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      "slug": "intercom-fin",
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      "category": "customer-support",
      "tier": "venture",
      "category_label": "Customer support",
      "tier_label": "Venture-backed",
      "one_liner": "Customer-service AI agent (Fin) with its own vertical model Apex; Intercom renamed itself Fin and has been part of Salesforce since Sep 2026.",
      "annualized_revenue_usd": 100000000,
      "verification_label": "reported, not payment-verified",
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      "compare_url": "https://mrrledger.com/compare/?a=cresta&b=intercom-fin",
      "score": 9,
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        "same category",
        "same tier",
        "shared: cx, salesforce",
        "similar scale"
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