{
  "slug": "notfair",
  "name": "NotFair",
  "url": "https://notfair.co",
  "category": "indie-solo",
  "tier": "indie",
  "one_liner": "Ads agent that diagnoses Google, Meta, LinkedIn and TikTok ad accounts and executes approved changes.",
  "what_the_agent_does": "Founder profile: 'our AI agent analyzes campaign performance, identifies wasted ad spend, recommends optimizations, and (with customer approval) executes changes such as adjusting bids, pausing underperforming keywords, and adding negative keywords.' It runs inside the customer's AI client (Claude, ChatGPT, Codex, Cursor) via a connector; every write is staged for approval.",
  "business_model": "Freemium subscription (Stripe); Growth ~ $79/month billed annually",
  "metrics": [
    {
      "label": "MRR",
      "value_usd": 12751,
      "value_text": "$12,751 MRR; 108 active subscriptions (Stripe-verified via TrustMRR, synced 2026-10-23)",
      "as_of": "2026-10-23",
      "source_url": "https://trustmrr.com/startup/notfair",
      "source_name": "TrustMRR (Stripe-verified)",
      "age_days": 0,
      "older_figure": false,
      "source_sync_stale_since": null,
      "superseded": false,
      "link_check": null,
      "verification": {
        "method": "payment-processor",
        "processor": "stripe",
        "via": "trustmrr.com"
      },
      "source_type": "trustmrr",
      "confidence_label": "payment-verified"
    },
    {
      "label": "All-time revenue",
      "value_usd": 59685,
      "value_text": "$59,685 all-time revenue",
      "as_of": "2026-10-23",
      "source_url": "https://trustmrr.com/startup/notfair",
      "source_name": "TrustMRR",
      "age_days": 0,
      "older_figure": false,
      "source_sync_stale_since": null,
      "superseded": false,
      "link_check": null,
      "verification": {
        "method": "payment-processor",
        "processor": "stripe",
        "via": "trustmrr.com"
      },
      "source_type": "trustmrr",
      "confidence_label": "payment-verified"
    }
  ],
  "founded": 2026,
  "team_size_text": "Founder Tong Chen, US; founded Apr 2026",
  "lessons": [
    "Reached $12.8K MRR within about six months of founding by shipping as a connector for agents people already use.",
    "Approval-gated writes and server-side limits are the trust pitch for letting an agent touch ad spend."
  ],
  "tags": [
    "ads",
    "ppc",
    "mcp",
    "agent",
    "approval",
    "trustmrr"
  ],
  "last_verified": "2026-10-23",
  "agentic_origin": "agent-native",
  "url_profile": "https://mrrledger.com/b/notfair/",
  "annualized_revenue_usd": 153012,
  "annualized_revenue_basis": "MRR \u00d7 12 (estimate)",
  "confidence": null,
  "source_sync_stale_since": null,
  "older_figure": false,
  "verified_corroboration": null,
  "headline_verification": {
    "method": "payment-processor",
    "processor": "stripe",
    "via": "trustmrr.com"
  },
  "confidence_label": "payment-verified",
  "source_type": "trustmrr",
  "age_days": 0,
  "tier_label": "Indie",
  "tier_note": "Bootstrapped or founder-funded; no venture round on record. Says nothing about revenue size.",
  "independent": true,
  "ownership": null,
  "ownership_watch": null,
  "last_ownership_check": null,
  "revenue_disclosed": true,
  "badge_url": "https://mrrledger.com/badge/notfair.svg",
  "badge_plain_url": "https://mrrledger.com/badge/notfair-plain.svg",
  "growth_series": [],
  "related": [
    {
      "slug": "adspirer",
      "name": "Adspirer",
      "category": "indie-solo",
      "tier": "indie",
      "category_label": "Indie & solo",
      "tier_label": "Indie",
      "one_liner": "Paid-media agent that runs ad accounts across Google, Meta, LinkedIn and TikTok through a chat with your AI assistant.",
      "annualized_revenue_usd": 656208,
      "revenue_disclosed": true,
      "confidence": null,
      "source_sync_stale_since": "2026-06-29",
      "url_profile": "https://mrrledger.com/b/adspirer/",
      "compare_url": "https://mrrledger.com/compare/?a=notfair&b=adspirer",
      "score": 9,
      "why": [
        "same category",
        "same tier",
        "shared: ads, agent, trustmrr",
        "nearby scale"
      ]
    },
    {
      "slug": "agentibus",
      "name": "Agentibus",
      "category": "indie-solo",
      "tier": "indie",
      "category_label": "Indie & solo",
      "tier_label": "Indie",
      "one_liner": "Autonomous department agents (marketing, finance, admin, ops) plus a Fractional AI Officer; WhatsApp/Instagram lead agents for creators.",
      "annualized_revenue_usd": 72240,
      "revenue_disclosed": true,
      "confidence": null,
      "source_sync_stale_since": null,
      "url_profile": "https://mrrledger.com/b/agentibus/",
      "compare_url": "https://mrrledger.com/compare/?a=notfair&b=agentibus",
      "score": 8,
      "why": [
        "same category",
        "same tier",
        "shared: trustmrr",
        "similar scale"
      ]
    },
    {
      "slug": "chat-data",
      "name": "Chat Data",
      "category": "indie-solo",
      "tier": "indie",
      "category_label": "Indie & solo",
      "tier_label": "Indie",
      "one_liner": "Build AI agents on your docs and deploy across messaging channels.",
      "annualized_revenue_usd": 206088,
      "revenue_disclosed": true,
      "confidence": null,
      "source_sync_stale_since": null,
      "url_profile": "https://mrrledger.com/b/chat-data/",
      "compare_url": "https://mrrledger.com/compare/?a=notfair&b=chat-data",
      "score": 8,
      "why": [
        "same category",
        "same tier",
        "shared: mcp",
        "similar scale"
      ]
    },
    {
      "slug": "seobot",
      "name": "SEOBOT",
      "category": "indie-solo",
      "tier": "indie",
      "category_label": "Indie & solo",
      "tier_label": "Indie",
      "one_liner": "AI agent that automates SEO research, blogs, and programmatic SEO.",
      "annualized_revenue_usd": 415632,
      "revenue_disclosed": true,
      "confidence": null,
      "source_sync_stale_since": null,
      "url_profile": "https://mrrledger.com/b/seobot/",
      "compare_url": "https://mrrledger.com/compare/?a=notfair&b=seobot",
      "score": 8,
      "why": [
        "same category",
        "same tier",
        "shared: agent",
        "similar scale"
      ]
    }
  ],
  "claim_offer": {
    "label": "Claim and keep this verified",
    "plan": "verified-monthly",
    "status": "on_sale",
    "tier": "founding",
    "what": "A monthly re-check of this listing's revenue (TrustMRR, or a read-only Stripe key you control) and a dated Verified badge on the profile and in API/MCP results. Includes the initial Verified review.",
    "checkout": [
      {
        "interval": "month",
        "price": "$9/month",
        "unit_amount": 900,
        "currency": "usd",
        "price_key": "verified-monthly",
        "url": "https://buy.stripe.com/cNibJ2gaC10H7rZ6rWa7C07?client_reference_id=notfair"
      },
      {
        "interval": "year",
        "price": "$79/year",
        "unit_amount": 7900,
        "currency": "usd",
        "price_key": "verified-yearly",
        "url": "https://buy.stripe.com/9B66oIf6y9xdcMjg2wa7C08?client_reference_id=notfair"
      }
    ],
    "business_reference": {
      "client_reference_id": "notfair"
    },
    "founding": {
      "price": "$9/month or $79/year",
      "limit": 25,
      "sold": 0,
      "left": 25,
      "sold_out": false,
      "locked_in": true,
      "counted_across": [
        "monthly",
        "yearly"
      ]
    },
    "fulfillment": "We'll email you within 24 hours to run a read-only revenue check (your TrustMRR page, or a read-only Stripe key you control) on the business you claimed, then re-check it every month. The dated Verified badge goes live once the first check passes.",
    "note": "Paying never changes figures, rankings, sorting or inclusion. The Verified badge only reflects a passed revenue check.",
    "details": "https://mrrledger.com/pricing/#verified-monthly"
  },
  "upgrade": {
    "note": "NotFair is 1 of 14 businesses in Indie & solo. Dated MRR/ARR history + sources for all 14 (CSV): $9 one-time \u2192 https://mrrledger.com/go/snapshot?cat=indie-solo&src=note_ctx",
    "report": "https://mrrledger.com/go/snapshot?cat=indie-solo&src=note_ctx"
  }
}