{
  "meta": {
    "generated": "2026-10-30",
    "count": 147,
    "license": "CC BY 4.0 — attribute \"MRR Ledger\" with a link",
    "docs": "https://mrrledger.com/for-agents/",
    "tiers": {
      "venture": {
        "label": "Venture-backed",
        "note": "Has raised outside venture funding (e.g. Y Combinator or VC rounds). Says nothing about revenue size."
      },
      "indie": {
        "label": "Indie",
        "note": "Bootstrapped or founder-funded; no venture round on record. Says nothing about revenue size."
      },
      "experiment": {
        "label": "Experiment",
        "note": "Agent-run or research experiment rather than a conventional company."
      }
    },
    "tier_note": "Tier is about funding, not size: Venture-backed = raised outside venture money (even at under $1M annualized); Indie = bootstrapped or founder-funded; Experiment = agent-run or research project.",
    "source_sync_stale_note": "source_sync_stale_since (YYYY-MM-DD) = the source page says its live data connection (e.g. a TrustMRR Stripe key) stopped; value is the last synced figure, dated that day.",
    "endpoint": "/api/v1/compare.json"
  },
  "a": {
    "slug": "alta",
    "name": "Alta",
    "category": "sales-gtm",
    "tier": "venture",
    "tier_label": "Venture-backed",
    "tier_note": "Has raised outside venture funding (e.g. Y Combinator or VC rounds). Says nothing about revenue size.",
    "one_liner": "Israeli/US AI go-to-market platform of coordinated agents (AI SDR, AI calling and growth agents) that prospect, qualify and book meetings for revenue teams.",
    "business_model": "Subscription platform plus managed-service model for B2B revenue teams (CEO: 'a product-based services company')",
    "founded": 2023,
    "annualized_revenue_usd": 15000000,
    "verification_label": "reported, not payment-verified",
    "annualized_revenue_basis": "Revenue (reported)",
    "confidence": "reported",
    "source_sync_stale_since": null,
    "lessons": [
      "Sells outcomes (meetings, pipeline) rather than seats, so one account manager can oversee ~80 customers instead of ~20 (CEO to Calcalist).",
      "Reached a reported $15M run rate with 55 people, which shows how little headcount an agent-delivered service needs."
    ],
    "url_profile": "https://mrrledger.com/b/alta/",
    "growth_series": [],
    "verified_corroboration": null
  },
  "b": {
    "slug": "artisan",
    "name": "Artisan",
    "category": "sales-gtm",
    "tier": "venture",
    "tier_label": "Venture-backed",
    "tier_note": "Has raised outside venture funding (e.g. Y Combinator or VC rounds). Says nothing about revenue size.",
    "one_liner": "AI employees for GTM — Ava, an autonomous AI BDR, finds leads, runs personalized outbound, handles replies, and books meetings.",
    "business_model": "B2B SaaS for outbound/GTM teams (contracts with break clauses; piloting success-based / pay-per-response pricing via Paid.ai); VC-backed ($25M Series A led by Glade Brook, Apr 2025, after a $12M round). Agent-native from day one — product is AI employees, not a classic SDR tool with agents bolted on.",
    "founded": 2023,
    "annualized_revenue_usd": 5000000,
    "verification_label": "reported, not payment-verified",
    "annualized_revenue_basis": "ARR",
    "confidence": null,
    "source_sync_stale_since": null,
    "lessons": [
      "First-gen AI SDRs hallucinated and churned; rigid prompts fed all context up front (with Anthropic) cut hallucinations to roughly 1 in 10,000 emails.",
      "Not every ICP works for agentic outbound — Artisan now qualifies hard and walks away from industries that flop (e.g. offshore agencies)."
    ],
    "url_profile": "https://mrrledger.com/b/artisan/",
    "growth_series": [],
    "verified_corroboration": null
  },
  "diff": {
    "annualized_a": 15000000,
    "annualized_b": 5000000,
    "ratio": 3,
    "same_category": true,
    "same_tier": true,
    "same_slug": false
  },
  "upgrade": {
    "note": "Reported AI Revenue Tracker: 38 AI businesses, reported figures (not payment-verified), cited and dated → https://mrrledger.com/data/reported/?src=compare",
    "tracker": "https://mrrledger.com/data/reported/?src=compare",
    "buy": "https://mrrledger.com/go/tracker?src=compare"
  },
  "x402_offer": {
    "name": "Reported AI Revenue Tracker: dated history of the 2 businesses you compared",
    "label": "reported, not payment-verified",
    "businesses": [
      "alta",
      "artisan"
    ],
    "what": "Every reported figure with its label, as-of date and source link, plus dated daily readings and 7/30-day changes where tracked, for exactly these 2. Reported, not payment-verified.",
    "protocol": "x402",
    "how": "GET the url; the HTTP 402 carries the exact USDC payment terms; pay and repeat the GET with the PAYMENT-SIGNATURE header.",
    "csv": {
      "url": "https://mrrledger.com/api/v1/export.csv?slug=alta,artisan&src=compare402",
      "price_usd": "0.25"
    },
    "jsonl": {
      "url": "https://mrrledger.com/api/v1/export.jsonl?slug=alta,artisan&src=compare402",
      "price_usd": "0.50"
    },
    "preview": "https://mrrledger.com/data/reported/?src=compare402"
  }
}