{
  "meta": {
    "generated": "2026-10-21",
    "count": 120,
    "license": "CC BY 4.0 — attribute \"MRR Ledger\" with a link",
    "docs": "https://mrrledger.com/for-agents/",
    "tiers": {
      "venture": {
        "label": "Venture-backed",
        "note": "Has raised outside venture funding (e.g. Y Combinator or VC rounds). Says nothing about revenue size."
      },
      "indie": {
        "label": "Indie",
        "note": "Bootstrapped or founder-funded; no venture round on record. Says nothing about revenue size."
      },
      "experiment": {
        "label": "Experiment",
        "note": "Agent-run or research experiment rather than a conventional company."
      }
    },
    "tier_note": "Tier is about funding, not size: Venture-backed = raised outside venture money (even at under $1M annualized); Indie = bootstrapped or founder-funded; Experiment = agent-run or research project.",
    "source_sync_stale_note": "source_sync_stale_since (YYYY-MM-DD) = the source page says its live data connection (e.g. a TrustMRR Stripe key) stopped; value is the last synced figure, dated that day.",
    "endpoint": "/api/v1/compare.json"
  },
  "a": {
    "slug": "sbl",
    "name": "Sbl",
    "category": "sales-gtm",
    "tier": "indie",
    "tier_label": "Indie",
    "tier_note": "Bootstrapped or founder-funded; no venture round on record. Says nothing about revenue size.",
    "one_liner": "AI SDR that finds intent-showing prospects and runs LinkedIn + WhatsApp outreach to booked meetings.",
    "business_model": "B2B subscription (Starter $99/mo, Pro $189/mo, Elite $997/mo per TrustMRR profile)",
    "founded": 2023,
    "annualized_revenue_usd": 364728,
    "annualized_revenue_basis": "MRR × 12 (estimate)",
    "confidence": null,
    "source_sync_stale_since": null,
    "lessons": [
      "A high-ticket Elite tier ($997/mo) lets ~60 subscriptions carry ~$30K MRR.",
      "WhatsApp as an outbound channel is a differentiator in markets where LinkedIn alone underperforms."
    ],
    "url_profile": "https://mrrledger.com/b/sbl/",
    "growth_series": [],
    "verified_corroboration": null
  },
  "b": {
    "slug": "traxy-ai",
    "name": "traxy.ai",
    "category": "sales-gtm",
    "tier": "indie",
    "tier_label": "Indie",
    "tier_note": "Bootstrapped or founder-funded; no venture round on record. Says nothing about revenue size.",
    "one_liner": "Discovery and outbound agents that turn LinkedIn engagement into qualified leads and outreach.",
    "business_model": "Subscription: Pro $149/mo, Enterprise custom (Stripe)",
    "founded": 2026,
    "annualized_revenue_usd": 652836,
    "annualized_revenue_basis": "MRR × 12 (estimate)",
    "confidence": null,
    "source_sync_stale_since": null,
    "lessons": [
      "Founded in January 2026 and at ~$54K MRR nine months later, with verified monthly revenue rising from $545 (Mar 2026) to $45,007 (Sep 2026).",
      "Signal-based lead sourcing (who is already engaging in your market) is the wedge; outreach is layered on top."
    ],
    "url_profile": "https://mrrledger.com/b/traxy-ai/",
    "growth_series": [],
    "verified_corroboration": null
  },
  "diff": {
    "annualized_a": 364728,
    "annualized_b": 652836,
    "ratio": 0.559,
    "same_category": true,
    "same_tier": true,
    "same_slug": false
  },
  "upgrade": {
    "note": "Comparing 2 of 20 businesses in Sales & GTM. Full list with dated MRR/ARR history + sources for all 20 (CSV): $9 one-time → https://mrrledger.com/go/report?cat=sales-gtm&src=note_ctx",
    "report": "https://mrrledger.com/go/report?cat=sales-gtm&src=note_ctx"
  }
}