ARR
$200M ARR, five months after crossing $100M (founder post, reported by Calcalist Ctech)
link OK
Coding agents · Indie acquired · Wix
Base44
Vibe-coding platform that builds full working apps (database, auth, hosting) from a chat prompt — bootstrapped by one founder, sold to Wix six months in.
What the agent does
Base44's builder agent turns a natural-language request into a working app with backend, database, auth and hosting included, then keeps editing it through chat — so non-developers build internal tools, CRMs, ERPs and workflow apps instead of buying SaaS.
Business model
Freemium credit/subscription SaaS with hosting bundled; bootstrapped and profitable before a cash sale to Wix (initial ~$80M plus performance earn-outs through 2029)
Lessons for builders
- Build in public on token costs and profit: the founder posted monthly numbers (including $189K profit in May 2025 after LLM costs), which became the marketing.
- Bundle the boring backend (database, auth, hosting) so the agent ships a working app, not code a non-developer can't deploy.
- Selling early to a distributor can compound growth: a few million ARR at the June 2025 sale became $200M ARR 14 months later on Wix's marketing engine, with earn-outs paying the founder well over $150M.
Annualized revenue
$200M
ARR · as of 2026-08
Founded 2025 · Team Founded by Maor Shlomo (CEO); bootstrapped with about eight employees at the June 2025 Wix sale (TechCrunch); now a Wix business unit
Last verified 2026-10-16
Ownership checked 2026-10-16
Growth
Annualized revenue over time
Sourced metrics
| Metric | Value | As of | Source | Checks |
|---|---|---|---|---|
| ARR | $200M ARR, five months after crossing $100M (founder post, reported by Calcalist Ctech) | 2026-08 | Calcalist Ctech (Aug 20, 2026) | link OK |
| ARR | $150M ARR in mid-May 2026, up from $100M in early March (Wix Q1 2026 earnings call) | 2026-05 | Wix Q1 2026 earnings call transcript (Motley Fool) | link OK historical point |
| ARR | $100M ARR, one year after founding and nine months after the Wix acquisition (Wix Q4/FY2025 results, SEC filing) | 2026-03 | Wix Q4 & FY2025 results (SEC 6-K exhibit) | link OK historical point |
| Valuation | acquired by Wix for initial consideration of about $80M in cash, plus earn-out payments through 2029 tied to performance (acquisition price, Wix press release) | 2025-06 | Wix press room (acquisition announcement) | link OK revenue >12 mo old |
| Users | about 250,000 users six months after launch, bootstrapped with ~8 employees (TechCrunch, citing the founder) | 2025-06 | TechCrunch (Jun 18, 2025) | link OK revenue >12 mo old |
ARR
$150M ARR in mid-May 2026, up from $100M in early March (Wix Q1 2026 earnings call)
link OK historical point
ARR
$100M ARR, one year after founding and nine months after the Wix acquisition (Wix Q4/FY2025 results, SEC filing)
link OK historical point
Valuation
acquired by Wix for initial consideration of about $80M in cash, plus earn-out payments through 2029 tied to performance (acquisition price, Wix press release)
link OK revenue >12 mo old
Users
about 250,000 users six months after launch, bootstrapped with ~8 employees (TechCrunch, citing the founder)
link OK revenue >12 mo old
Machine-readable: /api/v1/businesses/base44.json · Spot an error? Send a correction.
For the founder
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