ARR
$5M annual recurring revenue; ~250 customers (CEO Jaspar Carmichael-Jack to TechCrunch, Apr 9 2025)
link OK revenue >12 mo old
Sales & GTM · Venture-backed
Artisan
AI employees for GTM — Ava, an autonomous AI BDR, finds leads, runs personalized outbound, handles replies, and books meetings.
What the agent does
Ava is an AI BDR that consolidates the outbound stack: she finds and enriches B2B leads, writes and sends personalized outreach, handles replies, and books meetings. Artisan is also building Aaron (inbound) and Aria (meeting manager) as additional AI employees.
Business model
B2B SaaS for outbound/GTM teams (contracts with break clauses; piloting success-based / pay-per-response pricing via Paid.ai); VC-backed ($25M Series A led by Glade Brook, Apr 2025, after a $12M round). Agent-native from day one — product is AI employees, not a classic SDR tool with agents bolted on.
Lessons for builders
- First-gen AI SDRs hallucinated and churned; rigid prompts fed all context up front (with Anthropic) cut hallucinations to roughly 1 in 10,000 emails.
- Not every ICP works for agentic outbound — Artisan now qualifies hard and walks away from industries that flop (e.g. offshore agencies).
- Success-based / pay-per-response pricing (via Paid.ai) aligns spend with value when long-term AI-SDR contracts still feel risky to buyers.
Annualized revenue
$5M revenue >12 mo old
ARR · as of 2025-04-09
Founded 2023 · Team ~35 employees hiring toward ~57 at Series A (CEO Jaspar Carmichael-Jack to TechCrunch, Apr 2025)
Last verified 2026-10-16
Ownership checked 2026-10-16
Sourced metrics
| Metric | Value | As of | Source | Checks |
|---|---|---|---|---|
| ARR | $5M annual recurring revenue; ~250 customers (CEO Jaspar Carmichael-Jack to TechCrunch, Apr 9 2025) | 2025-04-09 | TechCrunch (company-stated to TechCrunch, Apr 9 2025) | link OK revenue >12 mo old |
| Funding | $25M Series A led by Glade Brook Capital; YC, Day One Ventures, HubSpot Ventures, Oliver Jung, Fellows Fund participated (company blog + TechCrunch) | 2025-04-09 | Artisan company blog | link OK revenue >12 mo old |
Funding
$25M Series A led by Glade Brook Capital; YC, Day One Ventures, HubSpot Ventures, Oliver Jung, Fellows Fund participated (company blog + TechCrunch)
link OK revenue >12 mo old
Machine-readable: /api/v1/businesses/artisan.json · Spot an error? Send a correction.
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